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Financesyrup » Mastering Cash Flow: Key Statistics and Strategies for Financial Success

Mastering Cash Flow: Key Statistics and Strategies for Financial Success

March 25, 2025 by Achugamonu Uzoma

Cash-flow

Cash flow from operations for U.S. public companies averaged $1.2 trillion quarterly in 2023, reflecting robust liquidity despite economic uncertainty (Federal Reserve Economic Data, 2024).

Small businesses with positive cash flow have a 72% survival rate past five years, compared to 18% for those with negative cash flow, highlighting its critical role (U.S. Small Business Administration, 2023). Globally, firms with high cash flow volatility saw a 15% reduction in investment during 2022, underscoring financial stability’s impact (IMF Global Financial Stability Report, 2023).

Even if you are making a lot of sales, you may still run out of money if the proceeds don’t get to your bank account to pay your bills on time. You must have the necessary knowledge needed to sustain your company’s or business’s financial status.

Table of Contents

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  • What is Cash Flow?
  • What Does Cash Flow Do?
  • Why is Cash Flow Important?
    • #1. Cover short-term debt
    • #2. More negotiating power
    • #3. Expand and seize opportunities
    • #4. Access finance when needed
    • #5. Easier to navigate downturns
    • #6. Improved planning and decision-making
    • #7. Create a more valuable business
  • Types of Cash Flow
    • CF from operations (CFO)
    • CF from investing (CFI):
    • CF from financing (CFF):
  • Cash Flow Example
    • Dubem and Son’s Statement of Cash Flows (2019)
    • a. CF from operating activities      
    • b. CF from investing activities        
    • c. CF from financing activities  
    • Dubem and Son’s Statement of CF Analysis
      • Dubem and Son’s Statement Of CF Conclusion
  • How To Calculate Cash Flow
    • #1. Free Cash Flow Formula
    • #2. Operating Cash Flow Formula
    • #3. Cash Flow Forecast Formula
  • Conclusion
  • References
  • Recommendations
  • Author

What is Cash Flow?

Cash flow (CF) is the change in the quantity of money that a company, institution, or person has. It refers to the total money (currency) produced or spent over a specific period. It is the net amount of cash and cash equivalents coming into and going out of a business. Money spent and money received reflect inflows and outflows, respectively.

It also refers to the movement of funds into and out of a business’s accounts. Hence, it is how much money the business spends, receives, and produces in profits during a specific period.

What Does Cash Flow Do?

Your company’s cash flow statement gives you a thorough understanding of how your company’s money has changed hands throughout this period, which could be monthly, quarterly, or yearly. It reveals where your money originated from and where it went, providing an important evaluation of your company’s financial health. This judgment is crucial when creating a budget and presenting it to investors.

The objective of your business should be to produce a positive CF, which shows that you can meet commitments and expenses in the future since your liquid assets are growing—in other words, you’re successfully running and producing money. Of course, not all businesses will be successful right away.

 In actuality, most firms must operate profitably for three to four years. However, as your business develops and grows, demonstrating a healthy CF might help you draw in investors if you want to extend into new markets, modernize your systems to better serve existing markets, and more.

Also, to grow and manage your business, you may check out What is management in business? Best management business jobs

Why is Cash Flow Important?

A typical issue for small firms is cash flow. Approximately 60% of small business owners report having a C.F. issue, and 89 percent of them claim that this issue has hurt their company.

By managing your cash inflows and expenditures, you may maintain the efficient day-to-day operation of your company while also accumulating enough reserves to withstand sales peaks and troughs, late invoice payments, or unforeseen expenses.

For your company to flourish and endure, maintaining a constant flow of income into and out of your firm is essential.

#1. Cover short-term debt

Most organizations have some sort of debt, and having enough C.F. is essential to making repayments on time. Your company can pay its suppliers and employees on schedule if it has a healthy C.F. Keeping up excellent corporate connections depends greatly on financial flow.

#2. More negotiating power

You’re in a much better position if you have the extra income to pay for things out of pocket rather than using credit or financing. If you have the cash on hand and don’t require financing, you might even be able to contact suppliers with more favorable trade terms.

#3. Expand and seize opportunities

When the time comes to expand your business or invest in new avenues, positive C. F is a must. For example, if you are looking to open a new online shop, you would struggle to do this if you had poor cash flow.

#4. Access finance when needed

Even though cash flow might assist you in avoiding borrowing money, there are situations when you may still require a company loan. If your CF is healthy, it will be much simpler for you to obtain credit.

A healthy CF indicates that you’ll be able to make all repayments on schedule. Additionally, it might make it simpler to obtain loans with better terms, such as reduced interest rates.

#5. Easier to navigate downturns

Every day, doing business is anything but easy. A company may occasionally have a difficult period or an economic downturn.

You can feel more secure knowing you can survive a downturn if you have enough money in the bank. When a business starts up and things get back to normal, this will make it a lot simpler for you to stand up again.

#6. Improved planning and decision-making

A steady stream of cash not only helps you build good cash reserves but also makes it easier to make plans.

Any plans for future growth and expansion will rest on your business’ flow of cash. Positive CF makes it much easier to plan without the fear of paying the bills. It also means you can take the time to make strategic, long-term decisions that will grow the business in the future.

#7. Create a more valuable business

Any prospective buyer will extensively examine the CF if you ever decide to sell the company. Any investors you want to collaborate with must follow the same rules.

They will want to know how successful the business is first before they buy it or invest. Therefore, their decisions are influenced by CF and earnings. Your firm is worth more the greater the cash flow is.

Types of Cash Flow

Below are the different types of cash flow. They include

  • Operations (CFO)
  • Investing (CFI)
  • Financing (CFF)

CF from operations (CFO)

Your company’s typical operating operations, such as sales, expenses, and payroll, are what your operating cash flow gauges. These business operations could involve earning money by offering your clients services, creating and selling things, covering costs, or supplying working capital.

The first section of your cash flow statement contains the cash flow from operating operations. The financial stability of your company depends on this figure. Besides, while demonstrating where and how money is being spent, it provides information about your company’s operations and areas for improvement. It also demonstrates the amount of cash your company has on hand to support expansion and new ventures.

CF from investing (CFI):

The CFI shows the amount of money your business spent or earned from investment activities throughout the different accounting periods. Some examples of CFI include purchased assets such as machinery, real estate, and factories (fixed and long-term assets), mergers and acquisitions of other businesses, and investments in marketable securities like stocks and bonds.

CF from financing (CFF):

The CF statement’s last column shows the net amount of capital your business generates over a certain period. Your company’s CFF activities show how the money is distributed among its owners, investors, and creditors. Your company’s long-term obligations, equity, and dividends are all included in this section.

To learn more about finance, you may check out What Is Finance? Definition, Types, importance

Cash Flow Example

Below is a reproduction of Walmart’s cash flow statement for the fiscal year ending on Jan. 31, 2019. All amounts are in millions of U.S. dollars.

Dubem and Son’s Statement of Cash Flows (2019)

Below is the cash flow statement of Dubem and Sons.

a. CF from operating activities      

  • Consolidated net income- 7,179
  • (Income) loss from discontinued operations, net of income taxes   
  • Income from continuing operations- 7,179           
  • Unrealized (gains) and losses- 3,516
  • (Gains) and losses for disposal of business operations- 4,850
  • Depreciation and amortization-10,678
  • Deferred income taxes- 499
  • Other operating activities- 1,734
  • Changes in certain assets and liabilities: 
  • Receivables, net- 368
  • Inventories- 1,311
  • Accounts payable – 1,831
  • Accrued liabilities- 183
  • Accrued income taxes- 40
  • Net cash provided by operating activities- 27,753

b. CF from investing activities        

  • Payments for property and equipment- 10,344
  • Proceeds from the disposal of property and equipment- 519
  • Proceeds from the disposal of certain operations- 876
  • Payments for business acquisitions, net of cash acquired- 14,656
  • Other investing activities- 431
  • Net cash used in investing activities- 24,036

c. CF from financing activities  

  • Net change in short-term borrowings- 53
  • Proceeds from issuance of long-term debt- 15,872
  • Payments of long-term debt- 3,784
  • Dividends paid- 6,102
  • Purchase of company stock- 7,410
  • Dividends paid to noncontrolling interest- 431
  • Other financing activities- 629
  • Net cash used in financing activities- 2,537
  • Effect of exchange rates on cash and cash equivalents- 438
  • Net increase (decrease) in cash and cash equivalents- 742
  • Cash and cash equivalents at the beginning of year- 7,014
  • Cash and cash equivalents at the end of year- 7,756

Dubem and Son’s Statement of CF Analysis

The last line of the cash flow statement, “cash and cash equivalents at year-end,” is the same as the first line under current assets on the balance sheet, “cash and cash equivalents.” Consolidated net income, which appears as the first number in the cash flow statement, corresponds to the income from continuing operations figure at the bottom of the income statement.

The net change in cash is from adjusting operating income because the cash flow statement only counts liquid assets in the form of CCE. The income statement includes depreciation and amortization expenses to depict how assets depreciate throughout their valuable lives. However, operating cash flows only consider transactions that have an impact.

Operating income is also reduced by the net change of non-cash assets like inventories and accounts receivable. For instance, net receivables of $368 million are subtracted from operating income. That means that the number of receivables during the previous year increased by $368 million.

The additional revenue from this increase should be shown in operating income, but the cash hasn’t been received by year’s end. The rise in receivables must be reversed to display the net cash impact of sales for the year. The duplicate elimination process is used for current liabilities to calculate cash flow from operating operations.

Cash flow from investing operations includes investments in property, plant, and equipment (PP&E) and acquisitions of other companies. CF from financing activities is where dividend payments, debt repayments, and proceeds from the issuance of long-term debt are all recorded.

Dubem and Son’s Statement Of CF Conclusion

The major conclusion is that Dubem and Son’s cash flow increased by $742 million and was positive. That suggests it has kept money in the company and increased its reserves to deal with future swings and short-term liabilities.

To determine your company’s CF, You may require the services of a Financial Advisor: Description, Jobs, Companies, And Career

How To Calculate Cash Flow

Cash flow, particularly for small firms, is one of the most crucial components of their financial health. According to one survey, 30 percent of companies fail because they run out of cash. By using the CF formula, you may prepare for slow seasons and ensure you have adequate cash on hand before spending on your business.

The formula for calculating CF

  • Free Cash Flow = Net income + Depreciation/Amortization – Change in Working Capital – Capital Expenditure
  • Operating Cash Flow = Operating Income + Depreciation – Taxes + Change in Working Capital.
  • Cash Flow Forecast = Beginning Cash + Projected Inflows – Projected Outflows = Ending cash

The three cash flow formula mentioned above each have their advantages and can provide you with distinct information about your company.

#1. Free Cash Flow Formula

The free cash flow of your company can be calculated simply by extracting important financial data from your company’s income statement or balance sheet.

Net income is the total money that remains after business expenses are subtracted from total revenue or sales. This can be found on your income statement.

Depreciation/Amortization: Many of your company’s assets, like equipment, depreciate over time. Depreciation is the rate at which that value declines. On the other hand, amortization is a technique for spreading out the original cost of an asset over its useful life. Depreciation and amortization can be found on your income statement.

Working Capital is the difference between your assets and liabilities, or working capital, is the amount of money used to run your firm daily. Using the balance sheet’s total assets and liabilities, you may determine your working capital.

Capital Investment: Capital expenses cover the money you spend on equipment, real estate, and other permanent assets for your company. Your capital outlay is listed on the Statement of Cash Flows.

Free Cash Flow = Net income + Depreciation/Amortization – Change in Working Capital – Capital Expenditure

#2. Operating Cash Flow Formula

You should have your Balance Sheet and Income Statement available so you can gather the numbers needed for the operating CF formula, much like with our free CF calculation above.

Operating Income is also known as Earnings Before Interest and Taxes (or EBIT). Operating income is the remaining amount after using costs (such as salaries and cost of goods sold) have been deducted from total revenue. Your income statement will show operating income.

Operating Cash Flow = Operating Income + Depreciation – Taxes + Change in Working Capital

#3. Cash Flow Forecast Formula

Cashflow forecast is One of the simplest formulas to compute. It’s a straightforward computation of the money you anticipate earning and spending over (usually) the next 30 or 90 days. Besides, there is no complicated financial jargon involved.

Cash Flow Forecast = Beginning Cash + Projected Inflows – Projected Outflows = Ending Cash

Beginning cash:  the amount of cash your business has on hand as of the current date. Your Statement of Cash Flows will show you this amount.

Project inflows: The funds you anticipate receiving for the project throughout the allotted time. That includes outstanding invoices and those that will be paid in the future.

Project outflows: You’ll incur costs and other payments during the designated period.

Conclusion

Cash flow is the net balance of money entering and going out of a business at a particular period. A firm constantly receives and expends cash.

References

  • Corporatefinanceinstitute.com
  • Brookscity.com
  • Investopedia.com

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Author

  • Bede-Achugamonu
    Achugamonu Uzoma

    I am a finance lecturer at a reputable university. My experience both as a professional accountant, financial analyst, and researcher spans over 20 years. My current area of research includes financial intermediation, capital structure and investment, financial inclusion, and capital markets. I am a recipient of several awards, including the Grooming Research Grant award among several others. I have more than 35 high-impact journal publications and conference proceedings.

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